Google Forms vs Typeform
Google Forms is free, familiar, and plain. Typeform is polished, conversational, and paid. This comparison covers cost, design, logic, integrations, and what each tool does with a response, then explains when Orbit is the better choice for teams whose forms are meant to produce qualified leads.
Side by side
Google Forms vs Typeform, feature by feature.
The third column shows where Orbit lands on the same criteria, so you can see whether a lead-focused tool changes the answer.
| Feature | Google Forms | Typeform | Orbit |
|---|---|---|---|
| Pricing | Included with a Google account | Capped base tier, paid plans | Quoted on a demo, unlimited seats |
| Design and branding | Header image and theme colour | Polished, brand themes on paid | Full branding and custom CSS on both plans |
| Form style | Classic sections | One question at a time | Both, chosen per form |
| Conditional logic | Section jumps | Logic jumps | Field-level |
| Response limits | Effectively unlimited | Plan-limited | Plan allowance, custom on Enterprise |
| Integrations | Google Sheets | 100+ apps | Built-in CRM, plus HubSpot, Slack, Sheets, Zapier, webhooks |
| AI lead qualification | Add-on | Built-in | |
| Meeting scheduling | Via Calendly | Built-in scheduler | |
| Custom domain | Higher tiers | Both plans | |
| Workflow automation | Integrations only | Visual workflow builder |
Verdict
Which one should you pick?
Choose Google Forms
Choose Google Forms when the audience is internal or the stakes are low: team surveys, RSVPs, quizzes, and quick data collection. It costs nothing extra, needs no training, and drops every answer into a Google Sheet.
Choose Typeform
Choose Typeform when the form represents your brand to the outside world and completion rate matters: customer research, feedback programmes, and marketing questionnaires that benefit from a conversational, one-question-at-a-time flow.
Choose Orbit
Choose Orbit when the form is a lead capture form. You get Typeform-style conversational design and Google Sheets sync, plus AI lead qualification, a built-in scheduler for booking meetings from the form, and a built-in sales CRM, with sync to HubSpot, Attio, or Close if you need it. Pricing is quoted on a demo.
FAQ
Frequently asked questions.
Common questions when choosing between Google Forms and Typeform.
Want qualified leads, not just responses?
Build the form in Orbit, let AI qualify every submission, book the meeting on the spot and work the deal in the same CRM. Book a demo to see it on your pipeline.
Unlimited seats · MCP access on every plan · Set up by your AI assistant