Sequences

Email + SMS sequences.Every channel.

Multi-step campaigns that mix email, SMS and call or LinkedIn tasks, sent in each contact's time zone. Send from your own address and track opens, clicks and replies per step.

Sequence

See your sequence at a glance.

Mix email and SMS steps with customizable delays between each touchpoint.

Outbound Introduction
5 steps · 8 day campaign
Active
Email
Day 0
Quick intro + value prop
Sent
Wait 2 days
Email
Day 2
Case study follow-up
Sent
Wait 2 days
SMS
Day 4
Quick check-in text
Sent
Wait 2 days
Email
Day 6
Social proof + CTA
Scheduled
Wait 2 days
SMS
Day 8
Final nudge
Scheduled
Add email
Add SMS
142 enrolled
284 emails sent
Avg. open rate
53.5%

SMS integration

Add SMS steps with Salesmsg

Connect your Salesmsg account and drop text message steps right into any sequence. Combine email and SMS touchpoints in a single campaign so you can reach leads wherever they are.

  • Multi-channel sequences
    Mix email and SMS steps in one flow with custom delays between each
  • Sender number per sequence
    Choose which connected team member’s Salesmsg number sends SMS for each sequence
  • Delivery tracking
    Monitor SMS delivery rates and segment counts alongside email analytics
Step 3 · SMS message
SMS
(555) 123-4567· Sales line
Hey {{first_name}}, just following up on my email. Would love 15 min to show you how we helped {{company}}-sized teams cut response time in half. Worth a quick chat?
158 / 1600· 1 segment
SalesmsgPowered by Salesmsg

Core

Everything you need. Multi-channel by default.

Send smarter campaigns across email and SMS with full visibility into every step.

Sending account Connected
Fromdana@brightloop.com
Domainbrightloop.com · your reputation
RepliesYour inbox
No “sent via” branding in the footer

Send from your email

Every email sends from your actual address (e.g., matt@yourcompany.com). Replies land in your Orbit Inbox and on the contact record.

Day 4 · SMS Salesmsg
AfterEmail · Case study follow-up
Send fromContact owner's number

Hi {{first_name}}, following up on my email. Worth a quick chat?

64 characters1 segment

SMS via Salesmsg

Mix text messages into your sequences with our Salesmsg integration. Reach leads on their phone right alongside email touchpoints.

Step 1 · Quick intro Live
Dana Whitfield2m agoClicked
Marcus Lee9m agoOpened
Priya Shah12m agoDelivered
Open rate 62%
Link clicks 18%

Open and click tracking

Know exactly who opened, clicked, or ignored each step. Track engagement across your entire sequence with real-time metrics.

Step performanceOutbound introduction
Step 1Opened 62%
Step 2Opened 45%
Step 3Delivered 94%
Bounced 1.4% · Delivered 98%3 converted · Step 2

Per-step analytics

See how each email and SMS step performs independently. Identify where prospects drop off and optimize your messaging.

Builder

Built for real outreach.

Email, SMS and task steps in one sequence, variants to test, and sending that protects your domain.

Outbound introduction3 steps
Quick introDay 0
Wait 2 days
Case study follow-upDay 2
Wait 2 days
Quick check-in textDay 4
Email SMS Task

Visual sequence builder

Design multi-step campaigns in one editor. Add email, SMS and task steps, set delays, and see the whole sequence at a glance.

Outbound introduction4 steps
Quick introDay 0
Call taskTaskDay 2
Due in 2 business days · Assigned to the contact’s owner
LinkedIn taskTaskDay 4
Case study follow-upDay 6
The sequence waits until the task is done

Call and task steps

Add a call, LinkedIn or to-do task between emails, with notes, a priority and a due date in business days. The sequence waits until the task is completed, and call tasks open the dialer from the task queue.

Step 2 · Case study follow-up3 variants
AQuick idea for {{company}}Sent 48 · Opened 52% · Replied 6%
BHow Northwind cut response timeSent 47 · Opened 61% · Replied 11%Winner
CA question about {{company}}Sent 47 · Opened 44% · Replied 4%
The least-used variant goes out next

A/B test your emails

Give an email step B and C variants. Orbit sends the least-used variant next and shows sent, opened and replied for each, so the winner is plain to see.

Step 3 conditionsEngagement
Skip if they replied
Skip if they opened
Skip if they clicked
Dana WhitfieldClicked · step skipped

Smart conditions

Skip steps if a prospect replies, opens, or clicks. Build sequences that adapt to engagement.

Marcus Lee Paused
Quick introSent
Re: Quick introReplied
Case study follow-upNot sent
No follow-ups after a response

Auto-stop on reply

Sequences automatically pause when a prospect replies, so you never send a follow-up to someone who already responded.

brightloop.com Authenticated
SPFbrightloop.com Verified
DKIMmail._domainkey Verified
DMARC_dmarc Verified
Sender reputation protected

Domain authentication

Full SPF, DKIM, and DMARC support to maximize deliverability and protect your sender reputation.

How it works

From setup to sending in minutes.

Step 1Channels
Googledana@brightloop.com
SalesmsgSMS
Domainbrightloop.com

Connect your channels

Link your Google email account and connect Salesmsg for SMS. Authenticate your domain for maximum deliverability.

Step 2Email + SMS
Subject Quick idea for {{company}}
Delay2 days after step 1
Send windowMon–Fri · 9am–5pm
Email SMS

Build your sequence

Add email, SMS and task steps, set delays between each, and configure send windows. Use merge tags to personalize every message.

Step 3 Live
Dana WhitfieldEnrolled from a listOpened
Marcus LeeEnrolled by a workflowClicked
Ana TorresEnrolled by an agentReplied

Enroll & track

Enroll contacts in bulk from a list or a saved view, let a workflow enroll them, or ask an agent to. A template with merge fields can start any email step. Then watch opens, clicks, deliveries, and replies in real time.

Sent in their time zone

Send windows and business days follow the contact’s time zone

Sending caps

Per person and per workspace, per day

Bounce handling

Invalid addresses are removed automatically

Unsubscribe management

Built-in compliance controls

Stop sending one-off messages.

Build automated email + SMS sequences that nurture leads across every channel.

Unlimited seats · MCP access on every plan · Set up by your AI assistant