Built for marketing teams

The CRM and lead capture engine for marketing teams

Capture the lead, qualify it with AI and hand sales a contact and a deal in the same system, with the campaign that sourced it attached. No sync lag and no leads lost between tools.

  • Branded forms and conversational Flows that match your campaign creative
  • AI qualification that sends hot leads to sales and the rest to nurture
  • UTM and Cometly attribution on every contact
  • Contacts, companies and deals in Orbit, so marketing and sales share one record

01

Lead capture without the friction

Conversational flows ask one question at a time, lifting completion rates on demo and contact forms. Multi-page forms split long lead-magnet captures into bite-sized steps. Either way, every submission is timestamped, source-attributed, and lands on a contact record in Orbit.

02

AI that qualifies in real time

AI qualification reads submissions as they arrive and sorts them into high-intent ICP, good ICP, or out-of-ICP. Pair it with routing to send only your best leads to sales, open a deal for them, and enroll the rest in a nurture sequence.

03

Attribution your CMO will trust

UTM parameters, click IDs, and Cometly attribution data attach to every submission. When a deal closes 60 days later, the campaign, ad, and form variant that delivered it are on the same contact as the deal.

04

Ask your AI about the funnel

Connect Claude or ChatGPT to Orbit and ask which form brought in the most booked meetings this month, or which webinar leads already have an open deal. The assistant reads the same contacts, submissions and deals your team does.

Templates

Templates to start from

Demo request form
Multi-page demo capture with company size, role, and use-case routing.

Demo request form

Contact us flow
Conversational contact form that routes by inquiry type.

Contact us flow

Webinar registration
Single-page registration with calendar invite on submit.

Webinar registration

See the full template library

Features

Features that matter for this team

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