CRM

A sales CRMyour agents can run.

Pipelines, deals, companies, tasks and notes in one CRM that your forms and booking pages fill as leads arrive, that Claude, ChatGPT or your own agents can set up and work for you, with sales reports, goals and forecasts built in.

Unlimited seats · CRM and MCP access on every plan

Pipelines

Pipelines that match how you sell.

Build as many pipelines as you need, with your own stages, win probabilities and won or lost outcomes. Work the board, or switch to a list and change stages inline.

New businessOpen $243k · Weighted $118k · Won $96k
My dealsTeam: AEsClose this month
Demo booked20%
Brightloop
$24,000RA
Northwind
$18,500PS
Discovery40%
Acme CoStale
$42,000RA
Lumen Studio
$9,600SK
Proposal60%
Vertex Labs
$61,000PS
Negotiation80%
Halcyon
$88,000SK

Everything in one place

One record per relationship. Inbound or outbound.

Form answers, meetings, sequence replies, deals, tasks and notes on the same contact and company, whether they came to you or you reached out.

DealsBoardList
BrightloopDana Whitfield (primary) +2Proposal$24,000
Acme CoJordan Miles (primary) +1Stale$42,000
NorthwindPriya Shah (primary)Lost · Budget$18,500
Quote accepted · Brightloop · Dana Whitfield, today

Deals

Every opportunity with its amount, owner and close date in the stages you define. Quotes the customer accepts from a link, renewal deals that create themselves, and rules for every stage.

BBrightloopbrightloop.ioOpen deals$36,000

Industry

Software

Lifecycle stage

Customer

Employees

120

Annual revenue

$14M

3 contacts linked by @brightloop.ioDWMLPS
Part of Brightloop GroupEnterprisePartner

Companies

Accounts with their people and deals on one record, linked to contacts by email domain. Parent and child companies, tags and a lifecycle stage of their own.

TasksTableCalendar
Call Dana WhitfieldCall · BrightloopTodayPS
Send security questionnaireEmail · BrightloopOverdueRA
Pipeline reviewTo-do · Repeats every MondayNov 3SK
Reminders in the app and by emailStart queue

Tasks

Call, Email and To-do tasks plus your own types, with reminders and repeats. Work through them one at a time in the queue, or see them on a calendar.

NotesContacts · Companies · Deals

Budget approved for Q1. Wants a security review before signing.

BrightloopCompanyRiya Anand · 2 comments · Pinned

Asked for two more seats on the pilot.

PilotDealPriya Shah · Oct 14

Prefers email to calls before noon.

Dana WhitfieldContactSam Patel · Oct 9

Following Brightloop · notes, comments and stage changes

Notes

Call notes and context on any contact, company or deal. Comment on a note, @-mention a teammate and follow the record to hear about what changes.

Custom fields New field
CommercialField group
Renewal dateDateDeals
SeatsNumberDeals
Annual valueFormulaDeals
Open deal valueRollupCompanies
Support tierSelectCompanies
Account managerTeammateContacts
Seats: 1 to 10,000 · shown when Support tier is Enterprise

Custom fields

Text, number, currency, date, select, teammate and more, arranged in groups. Formula and rollup fields compute on their own, and validation rules and conditional fields keep the data clean.

Webinar leadsShared view
Lifecycle = LeadandLead score > 60
Dana WhitfieldQualified82
Jordan MilesIn progress71
Ana TorresNew64
2 selectedAdd to listTagMergeExport
webinar.csv · 6 columns mappedUndo

Contacts

Every lead from your forms, bookings, imports and sequences, with a lifecycle stage, lead status and lead score. Build lists and saved views, and keep the list clean with merge and undo.

Daily tools

Everything a rep touches every day. Without leaving the record.

Search, notifications, comments, history, restore and a layout for your phone, all inside the CRM.

bright⌘K
Dana WhitfieldViewed 5 min ago · BrightloopContact
Brightloopbrightloop.io · 3 contactsCompany
Brightloop annual plan$24,000 · ProposalDeal
Send security questionnaireDue today · Riya AnandTask
Quick actions: New contact · Log a call · New deal

Search everything

Press ⌘K anywhere and type a name, email, domain or phone number. Contacts, companies, deals and tasks come back in one list, with what you viewed recently and quick actions.

Notifications2 new
Priya Shah mentioned you on Brightloop2m
Pilot moved to Proposal1h
Vertex Labs accepted the quoteToday
Sends toEmailSlack DMPushDigest 8:00 AM

Notifications and a daily digest

Pick your topics and where they reach you: the bell, email, a Slack DM or a push to your phone. A daily digest rounds up the rest.

Note · BrightloopRiya Anand · Oct 14

Budget approved for Q1. Legal wants a security review before signing.

@Marcus Lee can you send the DPA?Priya Shah · 2h
Sent. It is on the deal record.Marcus Lee · 1h
You follow Brightloop · 4 peopleReply

Comments, mentions and following

Reply under any note or logged activity and @-mention a teammate to pull them in. Follow a record to hear about stage changes, notes, comments and assignments.

ChangesRollout, phase 1

Amount$58,000$61,000Today

Priya ShahDashboard Undo

Close dateNov 14Nov 28Oct 20

Renewal reminderWorkflow

StageDemo bookedProposalOct 20

ClaudeMCP

Kept indefinitely · dashboard, API, MCP, import, workflow, app

Field history you can undo

Every field change is kept with who made it, when and from where: the dashboard, the API, MCP, an import, a workflow or an app. Undo one field without touching the rest.

Recently deleted3 items
Lumen StudioCompanyDeleted by Sam Patel · Oct 28 Restore
Pilot · NorthwindDealDeleted by Priya Shah · Oct 21 Restore
Call Jordan MilesTaskDeleted by Marcus Lee · Oct 19 Restore
Nothing is purged automatically · permanent delete is admin-only

Recently deleted

Deleted contacts, companies, deals, tasks and notes wait here until someone restores them. Nothing is purged automatically, and permanent delete is admin-only.

On your phone Push on
DealsNew business
Demo bookedDiscoveryProposal
Acme CoStale

$42,000 · Jordan Miles

CallEmailNoteTask
Tap to call · the call is logged on the contact

Phone-friendly, with push

Home, contacts, companies, deals, tasks, records, Inbox and meetings have phone layouts, with a swipeable deal board and a quick-action bar that logs the call when you tap to call. Push notifications reach you there too.

Set up by asking

Your AI assistant does the admin work.

Connect Claude or ChatGPT and describe how you sell. It builds the pipelines, stages and fields, changes settings and keeps your companies, contacts and deals current. Change anything later the same way.

Claude· Orbit connected

Add a Renewals pipeline with a Renewal date field, and move every deal that is up for renewal into it.

  1. get_crm_schemaRead your current setup
  2. create_pipelineRenewals: Upcoming, In review, Committed, Renewed, Churned
  3. create_crm_fieldRenewal date and Seats on deals
  4. update_deal38 deals moved to Renewals

AI on every record

Read a record in six sentences. Write the next email in one click.

Summaries and drafts use AI credits. A record that has not changed is summarized from cache at no cost.

SummaryBrightloop · Company

Brightloop is evaluating the annual plan for 120 seats. Budget is approved for Q1 and legal wants a security review before signing. Dana Whitfield is the champion and Jordan Miles signs.

Note · Oct 14Email · Oct 9Deal · Annual plan

Key facts

Seats120

BudgetApproved for Q1

BlockerSecurity review

SignsJordan Miles

Next steps

  • Send the security questionnaire
  • Book the review with Jordan Miles
Ask about this record

Summarize a record

Summarize a contact, company or deal in three to six sentences, each with a citation you can open. Key facts and suggested next steps come with it, and you can ask a question about the record.

New email Draft with AI
ToDana Whitfielddana@brightloop.io

Tone

FriendlyProfessionalConcisePersuasive

Instruction

Follow up on the security review and offer two times this week.

Follow a template's style · Security review follow-up
The draft lands in the composer. Edit it, then send.

Draft with AI

In the email composer, pick a tone, say what the email should do and let Orbit write it. Follow one of your templates when you want the draft to sound like your team.

Automation and teams

The pipeline moves when your leads do.

Won deal handoff Published
Deal wonNew business pipelineWhen
Create dealRenewals · close date in 12 monthsThen
Create taskCall · due in 3 days · Riya AnandThen
Add noteOn the contact and the dealThen
Also starts on: form, booking, record created, field changed, tag added, schedule

CRM workflows

Start a workflow from a form, a booking, a record created, a field changed, a deal won or lost, a task or call completed, a tag added or a schedule. Then let it open deals, update records, add tasks and log notes on its own.

Roles Custom role
RoleRecordsDealsExport
AdminAllEdit
EditorTeamEdit
ViewerOwnViewNo
Sales managerCustomReportsEdit
Two-factor requiredSAML SSOAudit log

Roles and record access

Admin, Editor and Viewer, plus custom roles with permissions per object. Each member sees their own records, their team's or all of them, and managers see their reports'. Require two-factor or SAML single sign-on for the workspace, and read every change in the audit log.

Unlimited seats

Every plan, no per-seat fees

100+ MCP tools

For Claude, ChatGPT and your agents

REST API

Every CRM object, scoped API keys

Analytics

Sales reports, goals and forecasts

FAQ

Frequently asked questions.

What the Orbit CRM does, what it costs, who sees what, and how to bring your data over.

Run your pipeline in Orbit.

Set it up in one conversation, then let your team and your agents work from the same records.

Unlimited seats · MCP access on every plan · Set up by your AI assistant