Contacts

Every person you sell to,on one record.

One record per person, however many email addresses they use. Lifecycle stage, lead status and lead score on every contact, where they came from, and the lists and saved views your team works them from.

Included in the CRM on every plan · Unlimited seats

The contact record

Everything about a person, on one page.

Stage, status, score and source at the top. Every email address they use, the companies they belong to, and when you last spoke.

RORex OrtegaVP Operations at Vertex Labs · Owner Priya ShahOverviewActivityChanges
Lifecycle stage
Sales qualified lead
Lead status
Connected
Lead score
72+8 this week
Original source
Paid search · google / cpc
Companies
Vertex Labs · Primary
Harborline · Advisor
Emails
rex@vertexlabs.com
rex@harborline.co
Time zone
America/Chicago · 9:14 AM
Activity
Last contacted · Oct 30
Next · Call, Nov 5

Capabilities

One record per person. Worked from lists and views.

Lifecycle stage, lead status and lead score live on the contact, so the people worth calling today are a saved view away, for your reps and your agents alike.

RORex Ortega1 record
rex@vertexlabs.com · rex@harborline.co
Form · Demo requestrex@vertexlabs.com
Bookingrex@harborline.co
Inbound mailrex@harborline.co
Import · XLSXrex@vertexlabs.com
Merges keep every address

One record per person

Several email addresses on one contact. Forms, bookings, imports, sequences and inbound mail match on any of them, so nobody gets a second record.

Lifecycle stageLead status Connected
Marketing qualified lead
Sales qualified leadCurrent
Opportunity
Customer
Move forward when a deal opens or is won

Lifecycle stage and lead status

Both are lists your workspace defines. Rename or reorder the stages in Settings, and let a deal that opens or is won move the stage forward on its own.

Lead score72+8 this week
Title contains VP or HeadFit+20
Booked a meetingEngagement+25
Opened 3 emails this monthEngagement+12
No activity for 30 daysDecay−10
Filter · Column · Trigger: Lead score changed

Lead score

Fit and engagement rules with points and decay, scored on the contact. Use it as a filter, a column and a workflow trigger.

Hot leads42 contacts
WhereLifecycle stage is OpportunityANDLead score > 70
ORCompany · Industry is Software
3 selectedAdd to listEnroll in sequence

Lists and saved views

Static lists, plus saved views with AND/OR filters that reach into the company. Columns, inline edit and bulk actions, and either one as the audience for a sequence or the dialer.

SourceRex Ortega
Original sourcePaid search · google / cpc
Latest sourceEmail marketing · demo recap
Landing page/pricing

Website visits

/features/dealsTue 9:02

/pricingTue 9:05

Opt-in · shown once the visitor identifies

Where they came from

Original and latest source, UTMs and landing page on every contact. With opt-in website tracking, visits to your own pages join the timeline once the visitor identifies.

CompaniesRex Ortega
VVertex LabsPrimary
HHarborlineAdvisor
NNorthwindConsultant
Labels from Settings › AssociationsSet as primary

Several companies, labeled

A primary company plus any others the person belongs to, each with a relationship label you define in Settings › Associations.

Data & history

Clean records. Nothing lost.

Every change is kept with who made it and from where, and a bad edit is one click from undone.

ChangesRex Ortega

Lead statusOpenConnected

Today · Priya Shah · Dashboard Undo

Lifecycle stageLeadSales qualified lead

Oct 30 · Workflow Undo

OwnerMarcus LeePriya Shah

Oct 28 · Import Undo

Kept indefinitely · dashboard, API, MCP, import, workflow, app

Field history you can undo

Every field change is kept with who made it, when, and from where: the dashboard, the API, MCP, an import, a workflow or an app. Undo one field, or read it all on the Changes tab.

Field rulesContacts
Work emailUnique per workspaceEmail
PhoneFormat · E.164Phone
TerritoryDepends on RegionSelect
2 possible duplicatesMerge

Clean data by design

Validation rules per field, unique values and dependent dropdowns stop bad data at the door. Merge duplicates with a side-by-side picker, and bring anything back from Recently deleted.

Note · Discovery call Following

Budget approved for Q1. Wants a security review before signing.

Priya Shah · Oct 30

ML@Priya Shah which questionnaire do they need?2h
PSSOC 2. Sent, and attached to the deal.1h
Stage changes, notes, comments and assignments

Comments, mentions and following

Comment on notes and logged activities, mention a teammate, and follow a contact to hear about stage changes, notes, comments and assignments.

SummaryCached · no credit used

Rex leads operations at Vertex Labs and asked for pricing after the demo1. Budget is approved for Q1 and a security review is pending2.

Next steps

Send the security questionnaire

Book the pricing call for next week

Ask about this contact

Summarize with AI

A short summary with citations, key facts and suggested next steps on any contact, or ask it a question. Each answer uses AI credits; a cached summary does not use another.

Search everything

⌘K across contacts, companies, deals and tasks

Import CSV, XLSX or HubSpot

With undo for contact imports

Export with permissions

Admins choose who can export

Phone-friendly with push

Records, lists and notifications on your phone

Every lead, every email, one record.

Bring your contacts over with the importer, then let your team and your agents work from the same records.

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