Workflows

Something changed?Automation triggered.

Automations that enrich, qualify, route and update your records. Start them on a form, a booking, any record change, a won deal, a completed call or a schedule.

Builder

Visual workflow builder. Drag, drop, connect.

Build complex automations without code.

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Trigger
Form Submitted
Contact Form
Clay
Enrichment
Clay
Enriching data...
AI Agent
SDR Agent
Qualifying leads
High-Intent ICP Match
Instantly
Outreach
Instantly
Connected
Slack
Notify
Slack
#sales-leads

Triggers

Start on anything that happens. Forms, records, activity or a schedule.

One trigger per workflow, narrowed to the form, pipeline, field, task type or call outcome you care about. Choose whether a record can start it once or every time, and whether changes made by people, the API, imports or other workflows count.

Start whenPick one
Form submittedStandard or Flow
Demo request, or any form
Meeting bookedAny booking page
Meeting outcomeBy outcome
Narrow to one form or booking page

Forms and bookings

Start when a Standard form or a Flow is submitted, when a meeting is booked, or when a meeting outcome is recorded.

Start whenPick one
Record createdContact · Company · Deal
Field changed
Lead statusOpenConnected
Deal stage changed, won or lost
Tag added · Added to list
Lead score changed

Record changes

Start when a contact, company or deal is created, a field changes from one value to another, a deal changes stage or is won or lost, a tag is added, a contact joins a list, or a lead score changes.

Start whenPick one
Task completedBy type
Call completedBy outcome
ScheduleDaily · Weekly · Monthly
Mondays 9am · Saved view: Quiet leads
Run once per record, or every time

Activity and schedules

Start when a task of a given type is completed, when a call ends with a given outcome, or on a daily, weekly or monthly schedule against a saved contacts or companies view.

Nodes

Every building block. Every flow.

From triggers to destinations, craft any automation flow.

Triggers

Form submitted

Standard forms and Flows

Meeting booked

From any booking page

Meeting outcome

When an outcome is recorded

Record created

Contact, company or deal

Field changed

With from and to conditions

Deal stage changed

By pipeline and stage

Deal won

When a deal closes won

Deal lost

When a deal is marked lost

Task completed

By task type

Call completed

By call outcome

Tag added

On a contact, company or deal

Added to list

When a contact joins a list

Lead score changed

When the score moves

Schedule

Daily, weekly or monthly against a saved view

Enrichment

Clay

Enrich leads with company data

Email Verification

Verify with NeverBounce, ZeroBounce

AI Agents

SDR Agent

Classify leads into qualification buckets

Custom AI

Run custom prompts on data

Logic

Filter

Continue only if conditions match

Router

Split into multiple paths

Delay

Wait before continuing

Lead Scoring

Rule-based scoring (no AI credits)

Records

Create deal, task or note

On the record that started the run

Update deal

Fields, stage or lost reason

Create or update company

A new company, or changes to one

Link records

Contact to company, deal to contact or company

Rotate owner

Round robin across your team

Complete task

Marks the open task done

Add product to deal

A line item on the deal

Enroll in sequence

Starts the sequence for the contact

Add to list

A static contact or company list

Destinations

Outreach & attribution

Instantly, Cometly, Clay

Notifications

Email, Slack, Webhooks

Databases

Airtable, Google Sheets, Notion

Marketing

ActiveCampaign, Mailchimp

Automation

Zapier webhooks

Connect to your stack

InstantlyCometlyClaySlackEmailWebhooksAirtableGoogle SheetsNotionActiveCampaignMailchimpZapier

Capabilities

Power for any pipeline.

Every run is logged step by step. A step that finds no record or is refused by a pipeline rule is skipped, with the reason in run history. Workflows sit in folders, so each team keeps its own.

Run · Dana Whitfield Live
Form submitted10:42:03.1
Workflow started10:42:03.3
Slack notified10:42:04.0
Runs on the trigger · no polling or batches

Real-time Execution

Runs start the moment the trigger fires

Router3 paths
1Bucket is High-Intent ICP MatchSales
2Team size is 51+ peopleAE queue
3OtherwiseNurture
Route on any field or bucket

Conditional Branching

Route leads based on any field or bucket

DelayBefore next step
Wait2MinutesHoursDays
Dana WhitfieldContinues in 1d 4h
Marcus LeeContinues in 22h

Delays & Scheduling

Wait minutes, hours, or days before next step

FilterContinue only if
Work emailis notfree domain
CountryisUnited States
Match: continue Otherwise: stop

Smart Filters

Only continue if conditions are met

SDR AgentAI node
Dana WhitfieldBrightloop
ClassifiedHigh-Intent ICP Match
Insight Comparing CRM tools before next quarter

AI-Powered Agents

Classify leads and extract insights automatically

CRM sync Synced
ContactDana WhitfieldCreated
CompanyBrightloopUpdated
Map more objects

Multi-Object Sync

Sync to Contacts, Companies, and more

FAQ

Frequently asked questions.

How lead routing works in Orbit and what you can automate after a submission.

Stop copying data manually.

A form, a booking, a stage change or a schedule can run your whole pipeline. Set it up once and let it run.

Unlimited seats · MCP access on every plan · Set up by your AI assistant