The Formstack alternative built for marketing and sales teams.
Formstack is an enterprise suite of forms, documents, e-signature, and approvals, priced per user and aimed at operations teams digitising paperwork. Orbit is built for the front of the funnel: lead capture forms, AI qualification, meeting booking, and a built-in CRM on per-plan pricing you can set up in an afternoon.
Orbit
Lead capture forms, AI qualification, scheduling, and a sales CRM on per-plan pricing.
- Per-plan pricing, no per-user seats
- AI lead qualification built in on every plan
- Built-in scheduler and visual workflows
- Modern conversational and standard forms
Formstack
Enterprise forms, documents, e-signature, and approval workflows priced per user.
Why switch
Why marketing and sales teams choose Orbit over Formstack.
The pattern we hear from teams evaluating both: they are paying per seat for a suite when only a few people build forms and all they need is qualified leads in the CRM.
Per-plan pricing, unlimited team members
Orbit has two plans, Core and Enterprise, quoted on a demo, with unlimited team members on both. Adding a rep never adds to the bill.
AI qualification included on every plan
An AI Agent classifies every submission into a bucket with written reasoning and routes it, included in the plan rather than sold as a separate product or tier upgrade.
Scheduler and workflows in the same product
Qualified leads book a meeting from the thank-you step, and a visual workflow builder opens the deal in Orbit's pipeline (or sends the lead to HubSpot, Attio, or Close) with a Slack alert, no extra modules required.
Live in minutes, not a project
Rebuild a lead form, connect a calendar, set up your pipeline, and see real traffic run through it on your demo. Conversational flow forms and custom CSS are included on both plans.
At a glance
Orbit vs Formstack at a glance.
Formstack is wider; Orbit is faster to set up and deeper on lead qualification.
Pricing model
Formstack
Per user, paid plansPer user, per product.
Orbit
Per plan, quoted on a demoUnlimited team members on every plan.
Form responses
Formstack
Plan-limitedLimits vary by tier.
Orbit
Plan allowance, custom on EnterpriseAnnual plans pool twelve months into one bucket.
Conversational forms
Formstack
LimitedLimited support.
Orbit
YesA toggle on any form.
AI lead qualification
Formstack
NoNot offered.
Orbit
Built-inClassification with reasoning on both plans.
Visual workflow builder
Formstack
Paid tiersAvailable on paid tiers as a separate product.
Orbit
YesIncluded on every plan with AI, deal, Slack, and webhook nodes.
Built-in meeting scheduler
Formstack
NoNot offered.
Orbit
YesGoogle Calendar sync, with round-robin on both plans.
Document generation and e-signature
Formstack
Add-on productsSold as separate add-on products.
Orbit
NoNot offered; keep a dedicated signing tool.
Multi-step email sequences
Formstack
NoNot offered.
Orbit
YesEmail and SMS sequences on both plans.
CRM
Formstack
Salesforce and othersSalesforce and other connectors by tier.
Orbit
Built in, plus HubSpot, Attio, ClosePipelines, deals, and tasks in Orbit; native connectors, webhooks, and Zapier for the rest.
Time to set up
Formstack
Varies by tierSetup effort varies by tier and product.
Orbit
Days, not a projectMost teams are live within a week of their demo.
Honest take
When Formstack is the right fit.
Formstack is the right fit when forms are one part of a larger paperwork process: generating documents from submissions, collecting legally binding signatures, or running multi-step approvals inside an operations or finance team. If those workflows are central, Formstack or a dedicated signing tool belongs in your stack, and Orbit does not replace them. If the forms you care about sit on your website and exist to turn visitors into qualified, booked leads, Orbit does that job in less time and for a price that does not grow with every rep.
“Finally a form builder that just works. Clean, fast, and the integrations save me hours every week.”
FAQ
Orbit vs Formstack.
The questions marketing and sales teams ask most when evaluating both platforms.
Keep comparing
Evaluating more than one option? Most teams do.
Built for marketing and sales teams.
Book a demo. Rebuild your forms in minutes, have your AI set up the pipeline, and watch qualified leads book themselves in.
- Marketing and sales teams that need lead capture, not document workflows
- Companies paying per seat for Formstack when only a few people build forms
- Teams that want AI qualification and scheduling without adding more tools